Meet The CEO
Hi – I’m Tim O’Donoghue, CEO of Neoqura, makers of our Asteroid ointment. I started out in the pharmaceutical industry in Australia, then moved to the UK to co-found a chain of London pharmacies. I was a lecturer for the University of London, sat on government committees at Whitehall and in the House of Commons, and headed up a National Health Service research center.
My vision for Neoqura is to use my worldwide experience to bring top-quality self-care solutions to the US market – products we know can make a difference in our health, and our lives. We are starting with our best-selling Asteroid ointment, with more products available over the upcoming months.
Neoqura is not about me, it’s about you. My focus has always been on the customer. At my pharmacy, I loved being in front of the counter, listening to people’s needs, especially in the self-care space. I learned there was one issue in particular, that customers were universally unhappy with – itchy butts and hemorrhoids, something that no-one wants to talk about, yet it affects everyone.
I came up with a solution in my London dispensary working with customers over the years. Customers raved about it because it ticked off all the boxes – a great name, elegant packaging, easy to use, easy to clean – but most of all, it works!
About Asteroid
Our research has found that consumers suffering from hemorrhoids, (and many other treatable nuisance health conditions) are embarrassed to seek a solution, yet are surprised by how common – and treatable – this is. Customers are also deflated by many of the current products offered as treatments with indiscreet packaging and uncomfortable names while being messy and unhygienic to use.
Plus, the steroid-based treatments cannot be used for more than seven days and require the cost and time of a doctor‘s visit and prescription.
In the UK, Australia, and New Zealand, Asteroid has taken the market by storm because it provides an effective, discreet anxiety-free solution to a common problem and the stigma around the condition.
About Neoqura
The Neoqura Mission
We seek to create a healthier world, where people feel empowered to solve commonly experienced health issues through high-quality self-care non-prescription pharmaceutical products and services.
The company was founded in 2019 by CEO Tim O'Donoghue, a renowned pharmacist, entrepreneur, University of London lecturer, and NHS advisor.
Our entire Neoqura line was inspired and influenced based on consumer requests and feedback from our pharmacies - creating solutions for the people, by the people with the convenience of delivery directly to your home.